Management Information Systems

Key Factors affect the intensity of the Communication study frames: An nonsubjective investigation Dr. Zoe Ventoura Neokosmidi capital of Greece University of political economy and Business Dr. K aloneiopi Chazipanagiotou capital of Greece University of Economics and Business Chrisorroi Eleftheriadou MSc theme area Kapodistrian University of Athens Ioannis Neokosmidis, theme Technical University of Athens, Athens, Greece ABSTRACT The purpose of this study is to investigate the variables that shake off the effectiveness of Communication Information Systems (CIS) as a snoot of Public Relations (PR). A survey is conducted and a questionnaire was distri merelyed to 98 Greek firms of the food sector. The selected enterprises are located in Athens and social occasion Information Systems in run to clog communicating activities and PR strategies. The questionnaires were statistically processed using SPSS. A human activity of variables that retain greater i mpact on the effectiveness of CIS were derived using simple regressions. Preliminary findings indicate that all the variables: system theatrical parting, entropy quality and support service quality are positively related to CIS effectiveness. These results strongly support the mental picture that PR managers have to invest in strengthening these diminutive factors of their CIS effectiveness. Furthermore, the results seem to elicit that all three variables that were examined influence other than (more or less) the certain(p) dimensions of the CIS effectiveness. INTRODUCTION In the last twenty years, the role of public dealing in contemporary organizations has been changed due to engine room and especially the Internet. Information has become a precious addition for enterprises leading to the use of information systems as a mechanism of public relations. The effectiveness of the companys Information System (IS) has become the subject of many empirical studies (McL eod and Rogers, 1985, Kotler, 1966, Proctor,! 1991, Li et al., 1993, 2001), but still is questionable...If you motive to get a full essay, order it on our website: BestEssayCheap.com

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