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Apple Inc., 2008 Case Study - 1170 Words

Executive Overview Apple has been established for over 30 years since Steve Jobs and Steve Wozniak founded Apple Computer in 1976. During Steven Jobs’s tenure as CEO, Apple’s mission was to bring an easy-to-use computer to market. However, Apple was not performing as good as Jobs projected, so he resigned in 1985. In the following 12 years, Apple experienced three different CEO’s and still could not be brought back to life. Under John Sculley, Apple worked to drive down costs by switching much of its manufacturing to subcontractors. But these efforts were not enough to sustain Apple’s profitability. During the Michael Spindler years, international growth became a key objective for Apple. Yet despite Spindler’s efforts, Apple lost†¦show more content†¦Retail Strategy After Jobs returned to Apple, he revamped Apple’s distribution system, removing relationships with many smaller outlets and extending its presence in national chains. In 1997, Apple also started a website to sell its products directly to customers. Its retail strategy was regarded as a huge success. More importantly, people who visited the stores for iPod products usually checked the Mac too. This â€Å"halo effect† greatly benefited Apple’s Mac business. Porter’s Five Forces Analysis of Apple Current Competition Apple’s current rivalry is very competitive and intense. The PC industry has quite low switching costs, so the current competition is pretty high. Apple confronts tough competition from IBM, Dell, HP, and etc. Threat of Substitute Products The more differentiation of the product, the less likely the change to a substitute will happen. Apple’s operating system differentiation can always require higher pricing. However, owing to technology improvement, the â€Å"digital convergence† of PC and CE (consumer electronics) products has become more substantial in the PC market. Many different alternative devices have started to replace PCs. Therefore, this threat is becoming higher to Apple. Threat of New Entrants This threat is low since the existing companies have established powerful brand awareness. The computer industry is very saturated and new entrants wouldShow MoreRelatedStrategic Management Case Analysis: Apple Inc. Essay1027 Words   |  5 PagesStrategic Management Case Analysis: Apple Inc. Veronica R. Hart Kaplan University Strategic Human Resource Management Unit 1 GB 520 p. 1-6 March 9, 2011 The 2008 Harvard Business Case Study on Apple Inc, describes the very popular corporation with 24 billion in revenue as of 2007 and how the company has had some problems yet sustainability over the years. The status of the company was examined in detail by the article which revealed a number of strategic moves under the leadership ofRead MoreA Business Study of Apple Inc1120 Words   |  4 PagesCase Study: Apple, Inc. Introduction The case study will follows examines Apple Inc., which launched its iPad on 4 April 2010. 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AIDS in World History Free Essays

The epidemic of human immunodeficiency (HIV) virus causing acquired immune deficiency syndrome (AIDS) has transformed international history involving the emergence of social norms and stereotypes against Black races, homosexuals, and countries plagued by the disease (e.g. Africa, Thailand, etc. We will write a custom essay sample on AIDS in World History or any similar topic only for you Order Now ). Historically, the first convincing evidence of HIV virus and actual disease process of AIDS was found in the blood of an unknown man from Kinshasa, Africa in 1959 (Iliffe, 2007 p.311). Eventually, the infection reached the Western Nations initially in Los Angeles around June 1981 wherein a rare pulmonary Pneumocystis carinii was found infecting six cases with blood-borne HIV condition (Feigal, Levine and Biggar, 2000 p.1). By mid-1982, approximately 450 cases of HIV had been identified by CDC, and by the end of the year, an estimated case increase of 300 or more was received by the same organization (Finkel, 2007 p.89). The event marked the first AIDS epidemic creating a global stigma against races, demographics, countries and gender associated with the disease epidemiology (Parker and Aggleton, 2003). From 1982 to 1985, AIDS and HIV monitoring institutions were able to file an approximate 16,000 cases of HIV, while death toll caused by the disease had reached 8,100 for 1985 alone (Finkel, 2007 p.89). By the end of 2002, UNAIDS reported 42 million people with AIDS worldwide, while 25 million had already died of the infection (Porth, 2005 p.427). Due to the increasing number of infected population, AIDS had reshaped the world history by influencing the world’s views on countries, nations, and people responsible for the spread of the disease across the globe. I.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Discussion a.  Ã‚  Ã‚   Epidemiology and its International Impact AIDS epidemic has kept on growing in its exponential rates since its marked discovery in June, 1981. In United States, AIDS epidemic rose from the 1985 Centers for Disease Control (CDC) records of 5,600 to 82,764 in 1989, 816,000 by the end of 2000, and UNAIDS records of 3.5 million by the end of 2002 (Porth, 2005 p.428; Patterson, 2005 p.179). In an international perspective, global AIDS prevalence among adults from 15 to 49 years old has increased from approximately 8.5 million in 1990 to 38.6 million in 2005, while African AIDS prevalence trend among the similar demographics has increased as well from 1.3 million in 1985 to 25 million as of 2005 (UNAIDS, 2006). According to Steinbrook (2004), there are nine countries that have the most number of HIV-infected demographics, and eight of these are from sub-Saharan Africa totaling to approximately 12 million individuals with AIDS. The country and race of African people have been severely affected by the global stereotypes and trauma against AIDS. According to Iliffe (2007), convincing trace of HIV-1 transmission has been detected in chimpanzees exclusive to the region of Kinshasa, while the ten subtypes of HIV-1 have been found in an early epidemic only within the equatorial Africa, which consequently suggests the viral origin of AIDS (p.311). The increasing international stigma over sub-Saharan Africa has affected the global ethnicities of blacks, African American and African immigrants in every part of the world (Steinbrook, 2004). According to the review study of Valdiserri (2002), race and ethnic groups associated with the groups dramatically affected by AIDS infection have experienced negative attitudes, prejudice, judgment and discrimination from the social public. b.  Ã‚  Ã‚   Global Trend of AIDS Epidemic The complex hallmark of AIDS in World History involves the rising trend of social stigma against AIDS epidemic and demographics associated with the disease epidemiology (Steinbrook, 2004). According to the review study of Valdiserri (2002), series of national interviews from 1990s to 2000 reveals that the 1 out of 5 individuals living in the study sample (n=5,600 American adults) possess negative attitudes against races associated and patients with AIDS. According to Perloff (2001), the increasing trend of AIDS epidemic triggered various social prejudice and negative attitudes against various groups of individuals across the world. In mainland South Africa, women and children who obtained HIV becomes the social projection of rejection, prejudice and discrimination brought by the global stigma towards AIDS (Brown, Macintyre and Trujilo, 2003). In United States, African American or Blacks have been viewed negatively after the American public harbor more stigmatizing attitudes from sub-Sahara’s reported HIV infection, while in Thailand, social hostility towards prostitutes (e.g. police harassment, discrimination, etc.) are increasing   consistently (Perloff, 2001 p.130). According to Armstrong-Dailey and Zarbock (2001), the common impact of AIDS stigma on a global perspective is the development of social ostracism among families or patients who contracted with AIDS (p.119). According to the study of Sudha, Vijay and Lakshmi (2005), 51.13% of the sample (n=800) felt the need to publicly denounce the names of AIDS patients for the public to avoid them, while 73.75% of the families interviewed prefer to keep AIDS condition among family relatives only. Discrimination brought by the public and even medical practitioners becomes the by-product of the worldwide stigma stimulated by the exponential growth rate of AIDS (Perloff, 2001 p.130). c.  Ã‚  Ã‚   Impact of AIDS in Future Generation With the continuous rising trend of AIDS population worldwide, social stigma of the general public against the race, demographics and individuals associated with the disease epidemiology is likely to increase causing global negative attitudes, fear and prejudice against their population (Armstrong-Dailey and Zarbock, 2001 p.119). Contrary to the above predictions, the study of Blower, Schwartz and Mills (2003), public stigma against AIDS patient may reduce depending on the increasing health awareness of the public regarding HIV prevention and patient management. Meanwhile, Piot, Bartos and Ghys et al. (2001) have predicted that the immediate future implications of AIDS epidemic in high stakes countries (e.g. South Africa, Thailand, U.S, etc.) are (a) the increase in medical expenditures of the country (e.g. predicted 45% in South Africa, etc.), (b) decreased of life expectancy (e.g. 59 y/o down to 45 y/o by 2005 in South Africa, etc.), and (c) reduced economic efficiency of the country’s economy. II.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Conclusion From the localized outbreak of 1981 to the massive infection of 21st century, AIDS has dramatically affected the global trend of social perceptions and health care due to the global stigma caused by the exponential increases of AIDS epidemic. AIDS patients in globally known epidemic countries, such as South Africa, India, United States, Thailand, are predicted to suffer social ostracism wherein patients may fail to publicly seek AIDS medical treatment due to their fears of discrimination, persecution and inferior treatment. According to presented studies, the global effects of AIDS epidemic may increase the countries’ allocations for medical expenditures, and decrease the life expectancy of the general population. III.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   References Armstrong-Dailey, A., Zarbock, S. F. (2001). Hospice Care for Children. New York, London: Oxford University Press US. Blower, S., Schwartz, E. J., Mills, J. (2003, June). Forecasting the Future of HIV Epidemics: the Impact of Antiretroviral Therapies Imperfect Vaccines. AIDS Reviews, 5, 113-125. Brown, L., Macintyre, K., Trujillo, L. (2003, February). Interventions to Reduce HIV/AIDS Stigma: What Have We Learned?. AIDS Education and Prevention, 15, 49-69. Feigal, E. G., Levine, A. M., Biggar, R. J. (2000). AIDS-related Cancers and Their Treatment. New York, U.S.A: Informa Health Care. Finkel, M. (2007). Truth, Lies, and Public Health: How We are Affected when Science and Politics Collide. New York, U.S.A: Greenwood Publishing Group. Iliffe, J. (2007). Africans: The History of a Continent. New York, London: Cambridge University Press. How to cite AIDS in World History, Papers