Energy Drinks Qualitative Analysis

Qualitative explore Assignment: Energy Drinks Introduction & direct Overview Tar sound Audience Lifestyle gibe to the American nosecount bureau there were 15.1 million manfuls eras 18-24 in 2007 representing 10.2% of the tot up young-begetting(prenominal) population. The aver years 18 to 24 male likes video games, sports, electronics and easy-to-prepargon foods. He is unmarried and lives the “bachelor life.” While interested in dating, its his friends’ influence, which guides his attitudes and behaviors frequently to a greater extent than the women in his life. He views himself as free and looks for manoeuvre on a daily basis. He attends college merely seeks par solelyelism in between his responsibilities and leisure activities. According to Mintel: “Nearly a quarter of males 18-24 have a roommate, but m whatsoever more live with their parents. Among the favorite leisure activities of 18-24s are listening to music, vie card and board games, dismissal proscribed to bars and clubs, and going to beaches and lakes. They are more plausibly than any other age group to participate in activities such(prenominal) as swimming, basketball, pool, bowling, jogging, cant training, football, volleyball, soccer and baseball. They are more likely to participate in these activities than individuals in any other age group.

”7 The targeted male particularly enjoys spectator sports: basketball, Major alliance Baseball, and professional and college football, which is especially important to those who consume efficacy drinks harmonize to MRI+.8 When he is not at his computer checking his favorable! media profile pages or playing video games, he practically goes to the movies. He likes to count of himself as tech guru and keeps up with all the latest trends in high-tech products. Humor, hype, sex and testosterone dictate his life. Research Methods “Eight in ten respondents to Mintel’s consumer survey draw theatrical role energy drinks to get an energy boost, man about half use them for mental alertness. Young adults gray 18-24 are more...If you want to get a full essay, install it on our website: BestEssayCheap.com

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