ikea

EXECUTIVE SUMMARY; The case that I am to renounce is an analysis of the world leader in furniture sell stores. In 2005, IKEA realised an impressive turnover of 15 jillion euros, we will try to find divulge the reasons behind this triumph story from a business point of view. However, it is almost insubstantial today to describe the efficiency of the organization as quoted above, the rhyme speak for themselves. What I will try to do in the different parts of my work, is to use the tools available to me, such as the 4 Ps and the swot analysis, and find place where the company still has room for improvement in respect to the information given throughout the case. Then, i will go over the classifys corporate and business strategies in order to elaborate my comments, and predictions on the future of IKEA. 1- The companys history, development, and growth: At the age of 17 years old, Ingvar Kamprad founded IKEA in 1943 in Almhut, Sweden. He started out as what we woul d call today a bazaar selling all kind of accessories such as gybe frames, pens and wallets at cheaper price. It is only 4 years later that Kamprad came up with the revolutionary mission statement that was to become the key of a global and steady expansion, Affordable solutions for a better melodious accompaniment.

The idea was to add furniture to its product range. In 1955, IKEA started to envision its own furniture. The motivation behind this new scheme was to crucify the ever-growing market share of the middle class consumers. commanding the origination and therefore the production of the furniture, will allow the group to con dense on the modernity and appeal of its des! ign exactly runway down the prices using less pretentious primitive poppycock and quality standard than what was then available on the market. IKEA gave the contingency to this new breed of consumer to satisfy both their propensity of a more comfortable life and the requirements of their growing, yet throttle buy power. As a result, the small business from Almhut began...If you requisite to thread a full essay, order it on our website: BestEssayCheap.com

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